The goal of this project was to create a West Coast Hip Hop Artist, Bino Rideaux, and do creative direction for his On My Soul tour. I collaborated with him on a series of concepts until we landed on the final Skull Rose concept that was used for his tour merchandise, stage graphics, and marketing collateral. Photo credits belong to @hypepiics on Instagram.
The client, Bino Rideaux, wanted to explore a concept incorporating a skull, and roses. We took the approach of having the roses intertwining around and coming out of the skull. We decided to add hair and face tattoos to draw reference to the rapper's own signature look, complete with the rapper's written signature.
Our Skull Rose design was approved and moved to production just in time, serving as the main visual identity for the tour. Merchandise was available in Vintage Black Hoodies and Shirts, as well as Cream Shirts. Premium vintage wash blanks with designs printed on each side.
Following images captured by Bino Rideaux's tour photographer @hypepiics on Instagram.
In conclusion to a successful country-wide tour, merchandise was made available for online purchase to the public.