About Project

We collaborated with Bay Area legend, Larussell, on designing two graphic tees for Backyard Residency shows. These tees were sold at the merch booths as well as online and all pay what you want system.

Live Project
Good Compenny
August 2023

Creative Process:

  1. Concept Development: Our creative team collaborated closely with Larussell to understand the vision and inspiration behind the Backyard Residency shows. We brainstormed concepts that encapsulated the unique atmosphere of these events and Larussell's artistic style.
  2. Design and Iteration: After narrowing down the concepts, our designers went to work, creating two distinct graphic tee designs. We emphasized the use of vibrant colors, intricate details, and symbolism that resonated with Larussell's music and the essence of the residency shows. The designs underwent several iterations to ensure they met our client's expectations.
  3. Pay-What-You-Want Pricing Model: We advised our client to adopt a pay-what-you-want pricing strategy, fostering a sense of community and allowing fans to determine the value of the merchandise. This approach not only maximized potential revenue but also enhanced fan engagement.
  4. Online and On-Site Sales Strategy: To ensure accessibility to the tees, the client set up products on their e-commerce platform for online sales, integrated with secure payment processing. Additionally, the tees were sold at the on-site merch booth at the Backyard Residency shows to create an immersive shopping experience for attendees.


  • Total Sales: The graphic tees generated over $50,000 in sales, a testament to the strength of the pay-what-you-want model and the appeal of our designs.
  • Online Presence: The e-commerce platform at allowed fans worldwide to purchase the tees, expanding the reach of Backyard Residency and Larussell's brand.
  • Community Engagement: The pay-what-you-want pricing fostered a sense of community among fans, creating a memorable experience that extended beyond the music itself.
  • Artistic Success: The graphic tee designs received accolades for their creativity and the way they captured the essence of the Backyard Residency shows and Larussell's Brand.


This project exemplifies our studio's commitment to collaboration, creativity, and strategic thinking. We worked hand-in-hand with a legendary artist to design merchandise that not only generated substantial revenue but also created a unique and engaging experience for fans. By leveraging innovative pricing strategies and seamless sales channels, we demonstrated our ability to turn creative vision into tangible success.

At our creative studio, we believe in the power of design to enhance artistic endeavors, engage communities, and drive results. This Backyard Residency project is a prime example of what we can achieve when creativity meets strategic execution. We look forward to more opportunities to bring unique visions to life through our design expertise.

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