We were tasked by the JPM team to create a new modern, unique, simplistic, and memorable brand identity for the company. Their current logo was flat, and one-dimension. It looked somewhat unfinished, like a "pencil sketch mockup before the final draft".
The JPM team wanted to keep the lightbulb, which represented innovation. Breaking the lightbulb symbolized ‘breaking expectations’. A successful logo was deemed to be easily recognizable, easily placed in all types of formats, and one that is refreshing and modern. Taking this into consideration, we went to work.
We created a custom logo animation sequence for social media intros.
We explored a variety of different directions, experimenting with different ways to express this breaking lightbulb idea and translate it in a simple, clean, and modern direction.
After creating the logo, we wanted to ensure the lockups were balanced and proportional. Using the golden ratio, we were able to accomplish this challenge.
We knew right away as a digital marketing agency, they needed brand fonts that were legible, geometric, and modern.
After creating Justin Phu Media's visual identity, we applied it to to a whole revamp of the agency's website.
In order to showcase how the visual identity we created would live in the real world, we created a series of digital mockups on a variety of products. These mockups range from office walls, signage, hats, apparel, stickets etc.