One City One Team

About Project

For the SDSU Aztec Football 2018 Season, following the departure of the San Diego Chargers to Los Angeles, we created a successful 'One City One Team' campaign that embraced the Aztecs as San Diego's sole football team.

Live Project
SDSU Football
August 2018

Project Overview

We were assigned the task of creative direction, logo design, photo composition, and designing various other marketing and design assets. Marketing assets consisted of display windows, tall signs, stanchions, fliers, mezzanine banners as well as digital screens, splash pages and email marketing for the web. Design assets including the print, production, and installation of signage and displays.

Website Assets

Digital banners were created to display on for each product category on the mobile responsive site.

Splash Banners

Each website banner showcased different products for the following categories:

  • Main Page
  • Men's Page
  • Women's Page
  • Kid's Page
  • Alumni Page
  • Gift Page

Email Designs

We designed emails to send out to a mailing list of over 50,000 subscribers in order to drive traffic to the website.

Vertical Webcards

We created a series of digital web cards and vertical print banners to showcase individual models and products. The shots were athletic and dynamic, adding to the 'One City One Team' theme.

In-Store Signage

The final step was to design and produce marketing applications, including a series of physical displays and signage around the SDSU campus, to promote the 'One City One Team' campaign and drive traffic to the store. These marketing applications consisted of:

  • Window Displays
  • In-store banners
  • Center store displays
  • Hanging banners
  • Plexi-glass panels

How We Work

Learn more about our creative process

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