For the SDSU Aztec Football 2018 Season, following the departure of the San Diego Chargers to Los Angeles, we created a successful 'One City One Team' campaign that embraced the Aztecs as San Diego's sole football team.
We were assigned the task of creative direction, logo design, photo composition, and designing various other marketing and design assets. Marketing assets consisted of display windows, tall signs, stanchions, fliers, mezzanine banners as well as digital screens, splash pages and email marketing for the web. Design assets including the print, production, and installation of signage and displays.
Digital banners were created to display on shopaztecs.com for each product category on the mobile responsive site.
Each website banner showcased different products for the following categories:
We designed emails to send out to a mailing list of over 50,000 subscribers in order to drive traffic to the website.
We created a series of digital web cards and vertical print banners to showcase individual models and products. The shots were athletic and dynamic, adding to the 'One City One Team' theme.
The final step was to design and produce marketing applications, including a series of physical displays and signage around the SDSU campus, to promote the 'One City One Team' campaign and drive traffic to the store. These marketing applications consisted of: