Take Flight

About Project

For the 2019 SDSU Basketball Campaign, we were given the opportunity to lead creative direction. This role included logo design, photo composition, scheduling models, facilitating photoshoots, and designing various other marketing and design assets. Marketing assets consisted of display windows, tall signs, stanchions, fliers, mezzanine banners as well as digital screens, splash pages and email marketing for the web. Design assets including the print, production, and installation of campus signage, windows, and displays.

Live Project

Website Assets

Digital banners were created to display on shopaztecs.com for each product category on the mobile responsive site.

Splash Banners

Each website banner showcased different products for the following categories:

Main Page
Men's Page
Women's Page
Kid's Page
Alumni Page
Gift Page

Email Designs

We designed emails to send out to a mailing list of over 50,000 subscribers in order to drive traffic to the website.

Vertical Webcards

We created a series of digital web cards and vertical print banners to showcase individual models and products. The shots were athletic and dynamic, adding to the 'Take Flight' theme.

In-Store Signage

The final step was to design and produce marketing applications, including a series of physical displays and signage around the SDSU campus, to promote the 'Take Flight' campaign and drive traffic to the store. These marketing applications consisted of: